Gatorade is a thing of the past for my 10-year-old hockey player. At the first team meeting in September, his coach challenged the kids to nix sports drinks. In their place, he extolled water for hydration and praised chocolate milk’s nutritional merits. And all the while, he kept his eyes averted from the front row, where one of his skaters sat sipping a Mountain Dew at 9 a.m.
It got me wondering: How many coaches are taking a stand against the sports-drink marketing steamroller?