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Marketing to Mommies

Moms are a busy group of ladies. Between juggling kids, work and the household, we still need to get our shopping done. Whether we’re stocking up on groceries for the week or finding the perfect dress for a night on the town, we’re short on time and want to find helpful stores that make our lives easier.

For business owners, a simple way to grab a portion of this $2 trillion market is to understand just what women want. So I asked a few fellow mommies – how did the stores you love capture your loyalty?

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Maybe More Than I Wanted to Know About Orange Juice

Culinate, one of my favorite foodie e-newsletters, hit my inbox just now, and being hard at work, I naturally opened it immediately. It features an excerpt from the book Squeezed by Alissa Hamilton that takes a look at the orange juice industry. If you're like me and start every single morning with OJ (or pour it for your kids while you drink coffee), you will want to read this, from Chapter 13: "Fabricating Fresh."

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Putting the "Family" in Family Films

Dear Big-Time Hollywood Producers,

I can’t believe I’m saying this, but thank you. Thank you for understanding that parents must sit through children’s movies. Thank you for realizing that although they may walk into walls and eat Play-Doh once in awhile, our kids are pretty smart and can laugh at things besides bodily functions. Thank you for creating films we can enjoy together as a family and don’t make me want to beat myself silly with the remote control.

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Catch the Action of Live Soccer with the St. Louis Athletica

Are your kids crazy about soccer? Keep them inspired at a women’s professional soccer game with the St. Louis Athletica. The season kicks off April 11 with a game against the FC Gold Pride at the St. Louis Soccer Park in Fenton.

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Siteman Cancer Center's Mammography Van to Visit Metro Area YMCAs

The Siteman Cancer Center at Barnes-Jewish Hospital and Washington University School of Medicine and the YMCA of Greater St. Louis have announced a partnership to offer health screenings, education and cancer prevention information across the region. As part of this effort, the Siteman Cancer Center's mammography van will regularly visit YMCAs across the region from now through August.

The Siteman Cancer Center Mammography Van will be at the following YMCA locations to screen women for breast cancer:

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Dreaming of Dry Nights

A couple of months ago I celebrated that my days of surfing the Web for “potty training” expertise were over. And yet there I was yesterday, back online, googling “bed wetting” info. My 3-year-old can go quite some time without incident, and then boom! We have a night like Thursday, when I’m changing the bedding twice in one night for no apparent reason.

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Catch a Wave at the Science Center’s Omnimax Theater

Chances are you won’t see too many people surfing on the Mighty Mississippi, but you can still experience what it’s like to ride the waves at the Saint Louis Science Center’s Omnimax theater presentation of The Ultimate Wave Tahiti 3D featuring nine-time world surfing champion Kelly Slater.

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Enjoy a Musical Merry-Go-Round Dance Party with Ralph’s World

Ralph Covert, the indie rocker, songwriter, playwright and children’s book author behind the insanely popular Ralph’s World shows and albums, will make a special, intimate St. Louis appearance at Off Broadway Nightclub on Sunday, April 11, as part of 88.1 KDHX’s Musical Merry-Go-Round concert series.

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Pick Up Some Groceries & Support Children’s Theater

Since 1973, St. Louis-based Metro Theater Company has helped foster an early appreciation for the arts in children through its educational theater productions performed  in schools and community centers throughout the city and state. To help continue this tradition, on Thursday, April 1, area Whole Foods Markets will sponsor a Community Support Day to benefit the theater company.

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Getting Through The Kids' Shows

Like any mom, I’ve joined my children on the floor to catch up on their favorite kids’ shows.

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A Missouri Adventure: Children’s Garden Reopens at Botanical Garden April 1

A Missouri Adventure: The Doris L. Schnuck Children’s Garden at the Missouri Botanical Garden kicks off its fifth season with a number of opening-week festivities April 1 through 4 from 9 a.m. to 4 p.m. The spring festivities, presented by Macy’s, include live music, storytelling, face painting, crafts and educational activities in the Nature Explore Classroom. Kids will have the opportunity to learn about plants we eat and the power of pollination, and they can make a seed packet to take home.

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Fabulous in Five

When reality star Kendra Wilkinson showed off her newborn son in magazines last December, I thought, cute baby, but OMG, check out her nails! They were perfectly manicured! And dark! I can’t remember the last time I wore dark red polish.

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Get Back to Nature at Powder Valley

Now that warmer temperatures have arrived, it’s a great time to get the family outside and break the cabin fever that’s been lingering all winter. What better way to get “back to nature” than a hike in the woods.

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Things to Do

Toddler Tinker Time
Thursday, February 25, 2021

Bring your little ones to Toddler Tinker Time at The Magic House for special experiences designed especially for preschoolers. Weekday mornings, families will enjoy hands-on activities in the Art Studio, plus private playtime featuring limited capacity in Wonder Works and Wonder Why.

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Snow Town at The Magic House

Plan your visit to Snow Town, an outdoor adventure at The Magic House complete with a Snowball Carnival, featuring whimsical winter outdoor games, a variety of snowball-themed carnival booths, snowball putt putt and lots more! This completely outdoor experience is SNOW much fun!



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Open Gym at Miss Kelly's Gym
Friday, February 26, 2021

Kids can work on existing gym skills, learn new skills or just play around during Open Gym at Miss Kelly's Gym. Space is limited to 10 kids per session. Reservations are strongly encouraged.

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This need for regular socialization all comes down to nature – we are biologically human wolf packs who need to connect with each other, especially in our early years. We asked local experts how to help kids handle the isolation resulting from the pandemic and remote learning, and how it may impact their futures.

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Spring Break Camps Offer a Variety of Activities for Kids and Teens in St. Louis

Welcome 2021's much-awaited springtime with a variety of fun Spring Break camps for kids as young as Pre-K. From rocketry to wildlife, science to arts & crafts, sports to healthcare, in-person or virtual Spring Break camps offer kids a way to meet up with their peers, learn a new skill, or return to favorite fun activities. Here is a roundup of Spring Break camps available in the St. Louis area:

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How Are You Holding Up? Here's What Experts Say About Coping With Anxiety, Stress and Uncertainty

Telling children they shouldn’t worry about something doesn’t make that worry go away. Instead, we want to help them develop skills to manage worries so they can feel empowered to cope with future worries.

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The College School Announces Diversity Scholarship

The College School, an independent school for grades Pre-K through grade 8, has launched a new Upper Division Diversity Scholarship for students of color who are entering fourth through seventh grades. The scholarship award will include up to 100 percent of tuition and fees for the student's time enrolled at the school.

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SLSO's Soundlab for Families Offers an Exploration of the Power of Music

Families are invited to explore the science and emotion of music during the SLSO SoundLab, a month-long, free virtual experience from the St. Louis Symphony Orchestra. Every Saturday in February, families can tune in to Soundlab host Alicia, who will lead them on a journey that begins with how sound can be heard, felt and seen.

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