I Am Lame According to Toyota

Earlier this summer, I wrote a post about how I love the Toyota Sienna Swagger Wagon commercials. I crave them like I do 30 Rock and Modern Family. I think they’re a riot, and they give me a hankerin’ for a minivan.  In fact, I draw hearts and NP + TS on Sienna pictures I rip out from magazines before I tape them in my locker.

Then Toyota rolled out the campaign for the Highlander featuring some snarky little smart aleck, and I hit the brakes on my Toyota girl crush.

Now, I love the Highlander. My dad, Big Al, drives one, and I think it’s fabulous.

What I don’t like is a snide, too-hip-for-the-room elementary schooler talking smack about his parents.

(OK, he’s an actor and his parents are actors, but you catch my drift). In each of the commercials, he points out his parents’ nerd-like tendencies (“I don’t tolerate ‘dorkiness’ very well,” he says), and to reclaim their cool factor, he insists, they need the shiny, souped-up Highlander their neighbors have.

Know what, Snarkles? Mom and Dad are driving that wood-paneled '80s minivan because children are expensive, not because they don’t want to hold on to their youth. You’re wearing a leather jacket, for goodness’ sake! Do you know how pricy leather jackets are for 10-year-olds? The entire campaign makes me uncomfortable and establishes that rampant materialism and talking back to your parents are super cool.

“Just because you’re a parent doesn’t mean you have to be lame,” he says.

I guess I am lame. And I’m OK with that. I'm not the only "lame" parent out here suggesting Toyota shove a sock in it (check out this one, or this one, or this one ...)

By Nicole Plegge, Lifestyle Blogger for SmartParenting

Share This Story

Metro East mom Nicole Plegge has written for STL Parent for more than 12 years. Besides working as a freelance writer & public relations specialist, and raising two daughters and a husband, Nicole's greatest achievements are finding her misplaced car keys each day and managing to leave the house in a stain-free shirt. Her biggest regret is never being accepted to the Eastland School for Girls. Follow Nicole on Twitter @STLWriterinIL 

Our Daily Things to Do email is the easiest way to plan your day.
Follow Us
 
Things to Do

Animals Aglow at the Saint Louis Zoo

Explore the Saint Louis Zoo in the evenings at the Chinese lantern festival Animals Aglow! Animals Aglow returns to illuminate the Saint Louis Zoo for the second year with dozens of new, towering lanterns and light displays. Now open nightly through May 11!

View this event »
Toddler Time at The Magic House
Tuesday, May 6, 2025

Visit The Magic House for Toddler Time, a special early-morning program for toddlers. Children age 1-4 can take part in exhibits and exclusive interactive activities designed just for little ones. There are new themes every week!

 

 

View this event »
Want daily ideas of things to do? How about special offers & giveaways? Sign up and we’ll handle the rest.
Popular Stories

Why Summer Camp is Great for . . . Parents

Being able to focus on yourself, your partner, and other people in your life who mean a lot to you is no small matter. As parents, we’re used to being responsible providers and caregivers. However, there’s so much more to a person: we’re also partners and friends. These are important parts of our identities that we need to cultivate. Sending your kids to summer camp may bring out your more playful side that you haven’t shown for a while.

Continue reading »
Greenway Quest 2025: A TOAD-ally Fun Adventure for Your Family

It's the time of year to get outside (finally!!) and have some fun, and Great Rivers Greenway's Greenway Quest is just the adventure your family needs. This year, they partnered with the Saint Louis Zoo for Greenway Quest, a TOAD-ally awesome greenway hunt throughout the month of April. Plus, enter now to win prizes!

Continue reading »
Want Your Kids to Learn? Teach Them It’s Okay to Make Mistakes

It’s normal for parents to want to protect their children from failure. It’s also normal to want them to achieve, win, and do their best. But here’s the truth: We don’t learn anything new without making mistakes. I’ll say it again. Making mistakes is a crucial step in learning. If we’re fearful of making mistakes, learning comes to a screeching halt.

Continue reading »
Spring Break Camps Offer a Variety of Activities for Kids and Teens in St. Louis

Excitement is building for summer and the wide variety of summer camp experiences available for kids in the St. Louis metro area. But first! Spring break is around the corner, and there are plenty of Spring Break camps enrolling now. 

Continue reading »
7 Signs Your Kids Are Ready For Their First Sleepaway Camp

It’s time to decide whether to send your kids to sleepaway camp, but how do you know that's the right thing to do? How can you tell whether your kids are ready for their first extended stay away from home? Here are 7 important signs that experts say should inform your decision.

Continue reading »
You Might Also Like...

From Our Sponsors
Follow Us