Earlier this summer, I wrote a post about how I love the Toyota Sienna Swagger Wagon commercials. I crave them like I do 30 Rock and Modern Family. I think they’re a riot, and they give me a hankerin’ for a minivan. In fact, I draw hearts and NP + TS on Sienna pictures I rip out from magazines before I tape them in my locker.
Then Toyota rolled out the campaign for the Highlander featuring some snarky little smart aleck, and I hit the brakes on my Toyota girl crush.
Now, I love the Highlander. My dad, Big Al, drives one, and I think it’s fabulous.
What I don’t like is a snide, too-hip-for-the-room elementary schooler talking smack about his parents.
(OK, he’s an actor and his parents are actors, but you catch my drift). In each of the commercials, he points out his parents’ nerd-like tendencies (“I don’t tolerate ‘dorkiness’ very well,” he says), and to reclaim their cool factor, he insists, they need the shiny, souped-up Highlander their neighbors have.
Know what, Snarkles? Mom and Dad are driving that wood-paneled '80s minivan because children are expensive, not because they don’t want to hold on to their youth. You’re wearing a leather jacket, for goodness’ sake! Do you know how pricy leather jackets are for 10-year-olds? The entire campaign makes me uncomfortable and establishes that rampant materialism and talking back to your parents are super cool.
“Just because you’re a parent doesn’t mean you have to be lame,” he says.
By Nicole Plegge, Lifestyle Blogger for SmartParenting
Metro East mom Nicole Plegge is the lifestyle and pop culture blogger for STL Parent. Besides working as a freelance writer & public relations specialist, and raising two daughters and a husband, Nicole's greatest achievements are finding her misplaced car keys each day and managing to leave the house in a stain-free shirt. Her biggest regret is never being accepted to the Eastland School for Girls. Follow Nicole on Twitter @STLWriterinIL
Bring your little ones to Toddler Tinker Time at The Magic House for special experiences designed especially for preschoolers. Weekday mornings, families will enjoy hands-on activities in the Art Studio, plus private playtime featuring limited capacity in Wonder Works and Wonder Why.
Plan your visit to Snow Town, an outdoor adventure at The Magic House complete with a Snowball Carnival, featuring whimsical winter outdoor games, a variety of snowball-themed carnival booths, snowball putt putt and lots more! This completely outdoor experience is SNOW much fun!