You Are What You Drink

Gatorade is a thing of the past for my 10-year-old hockey player. At the first team meeting in September, his coach challenged the kids to nix sports drinks. In their place, he extolled water for hydration and praised chocolate milk’s nutritional merits. And all the while, he kept his eyes averted from the front row, where one of his skaters sat sipping a Mountain Dew at 9 a.m.

It got me wondering: How many coaches are taking a stand against the sports-drink marketing steamroller?

As consumers, we still spend more than $29 billion on soda every year, but the pace of growth is flat. The more we parents learn about empty calories’ contribution to diabetes, obesity and other health woes like tooth decay (sometimes nicknamed Mountain Dew Mouth), the more we shy away.

Lately sports and energy drinks are coming under similar scrutiny, even as popularity rises — sales of energy drinks were up by 14 percent from 2011 to 2012, to about $275 million. This has the potential to be bad news for young athletes.

For one thing, most of them don’t exercise hard enough or long enough to need the extra boost of electrolytes (sodium and potassium) or carbohydrates (sugar) in sports drinks. But there’s also the caffeine issue.

I can’t pretend I don’t enjoy the occasional jolt of carbonated caffeine, but my tolerance is at the low end of the spectrum. When I down a 12-ounce Coke (35 milligrams of caffeine, according to a recent Eating Well article), I’m getting about six times less caffeine than if I were drinking a 16-ounce Monster (184 mg). A double shot of espresso (160 mg) sipped slowly in a dirty chai gives me the jitters; drinking the full 330 milligrams contained in some over-the-counter products would probably land me in the emergency room, which is where about 21,000 other adults ended up from over consumption of caffeine in 2011. Many of them, like me, were over age 40.

More worrisome still, especially for young athletes, is when classic sports drinks and modern energy drinks combine into a free-for-all of ingredients like taurine, carnitine, ginseng, ginko biboba and guarana. Producers often use proprietary blends of these extracts, herbs and amino acids, and they can hedge as much as they want on the label.

The only thing they’re required to list is the pure caffeine their drink contains — but guarana, for example, offers twice the caffeine of coffee, and this would not have to be listed.

Experts tend to agree that the occasional “classic” sports drink — like Powerade ION4 or GSeries Fit 02 Perform (the “lite” version of Gatorade) — is fine. Likewise, caffeine, in moderation, can be helpful for boosting concentration and improving exercise endurance. By “moderation,” they mean 1.5 milligrams per pound of body weight.

My shrimpy 10-year-old could theoretically benefit from a Red Bull (83 mg), but since it takes five to seven hours for caffeine to leave your system, the insomnia he’d experience wouldn’t be worth it. He’s be wide awake for hockey and groggy in school the next day.

To my surprise, the coach’s admonition to avoid sports drinks hit home. The package of 12-ounce bottles I bought before the season sits, untouched, in the pantry, but milk boxes are flying off the refrigerator shelves.

I wonder if he could be bribed to add a line about picking up dirty socks to his next pre-game talk …

Share This Story

Amy De La Hunt is a journalist and editor who lives in the St. Louis metro area and works across the country as a writer, copy editor, project manager and editorial consultant on everything from fiction books to monthly magazines to blog posts. When she's not chauffeuring her teenage sons to activities, Amy is an enthusiastic amateur cook, landscaper, Latin dancer and traveler. Follow Amy on Instagram @amy_in_words

Our Daily Things to Do email is the easiest way to plan your day.
Follow Us
 
Things to Do

Gateway to Reading
Monday, March 30, 2026
Tuesday, March 31, 2026

The Gateway to Reading program is a parent-child workshop that focuses on strengthening reading skills while engaging in fun, literacy-based activities. Participants will receive a free toolkit of materials to help children in their reading journey.

 

View this event »
Want daily ideas of things to do? How about special offers & giveaways? Sign up and we’ll handle the rest.
Popular Stories

Kids Unleash Their Creativity at Hands-On Summer Art Camps

Your creative child may have numerous opportunities throughout the school year to express themselves through art projects and other hands-on art experiences, but what about summer? When the classroom is closed, what do you do? Send your child to an artistically engaging summer camp, of course! 

Continue reading »
Summer STEM Camps Create Hands-On Fun + Immersive Learning for Kids & Teens

Want your child to learn about subjects in STEM (Science, Technology, Engineering, and Math), and have fun doing it? Help them further understand the inner workings of what's all around them by enrolling them in a STEM-fueled summer camp. You may be surprised at the wide variety of highly-acclaimed summer camps in the St. Louis area that put new and exciting twists on STEM concepts, creating hands-on fun for kids with the benefit of introducing them to some of the latest technologies in AI, engineering, coding and more.

Continue reading »
Missouri History Museum’s Route 66 Centennial Festival is Four Days of Free Family Fun

In celebration of the Mother Road’s 100th anniversary, the Missouri History Museum will host its Route 66 Centennial Festival from April 30 to May 3, featuring four days of discovery, entertainment, and learning for every member of the family.

Continue reading »
Spring Break Camps Offer a Variety of Activities for Kids and Teens in St. Louis

Excitement is building for summer and the wide variety of summer camp experiences available for kids in the St. Louis metro area. But first! Spring break is around the corner, and there are plenty of Spring Break camps enrolling now. 

Continue reading »
Miriam Celebrates Neurodiversity, Supports Unique Learners

At Miriam School, students with complex learning differences are supported and celebrated as they grow academically, socially and emotionally. Miriam provides a tailored educational experience for learners in grades K-12 who have not found success in traditional classroom settings. Students’ challenges may stem from specific learning disabilities (i.e. dyslexia or dysgraphia), ADHD, level 1 autism, sensory processing disorder, anxiety, or speech and language disorders.

Continue reading »
You Might Also Like...

From Our Sponsors
Follow Us