St. Louis Kids magazine reaches a highly desirable, highly targeted audience of parents, grandparents and educators who reside in the most affluent, family-oriented areas of metropolitan St. Louis. Family incomes are above the national average.

Our primary readers are parents ages 24-54 who are educated, married homeowners employed in professional and managerial jobs. They are highly focused on the health, education and development of their children and unique opportunities for their children and family. The targeted nature of St. Louis Kids magazine appeals to parents who value St. Louis' high quality of life, top-rated schools and many activities and enrichment opportunities for their children.

The median family income of our readers is $112,905.

OTHER HELPFUL READER FINDINGS:
95.6% of readers are female
52% are between 30-39 years old
77% of readers are married

60% of readers have a 4-year university degree 19% have
a post-graduate degree

41.5% of readers have children between ages birth-2
44.2% of readers have children between ages 3-5
32.1% of readers have children between ages 6-8
24.7% of readers have children between ages 9-11
20.2% of readers have children ages 12 and older

SHOPPING/PURCHASING/SPENDING
91% of readers are primary shoppers for themselves
88.9% are primary shoppers for children
88.5% are primary shoppers for household
59.4% are primary shoppers for spouse
95.8% of readers read advertisements in parenting publications
82% use those ads to make shopping decisions

PUBLICATION EVALUATION
92% spend up to 30 minutes reading each issue

Readers expressed high interest in articles about:
Education (54%), Health (44%), Calendar (53%), and Guides/Listings (35%)

* Source: PPA Commissioned Pulse Research, Inc. Survey of All Readers of Parenting Publications