Moms are a busy group of ladies. Between juggling kids, work and the household, we still need to get our shopping done. Whether we’re stocking up on groceries for the week or finding the perfect dress for a night on the town, we’re short on time and want to find helpful stores that make our lives easier.

For business owners, a simple way to grab a portion of this $2 trillion market is to understand just what women want. So I asked a few fellow mommies – how did the stores you love capture your loyalty?

Culinate, one of my favorite foodie e-newsletters, hit my inbox just now, and being hard at work, I naturally opened it immediately. It features an excerpt from the book Squeezed by Alissa Hamilton that takes a look at the orange juice industry. If you're like me and start every single morning with OJ (or pour it for your kids while you drink coffee), you will want to read this, from Chapter 13: "Fabricating Fresh."

Dear Big-Time Hollywood Producers,

I can’t believe I’m saying this, but thank you. Thank you for understanding that parents must sit through children’s movies. Thank you for realizing that although they may walk into walls and eat Play-Doh once in awhile, our kids are pretty smart and can laugh at things besides bodily functions. Thank you for creating films we can enjoy together as a family and don’t make me want to beat myself silly with the remote control.

Are your kids crazy about soccer? Keep them inspired at a women’s professional soccer game with the St. Louis Athletica. The season kicks off April 11 with a game against the FC Gold Pride at the St. Louis Soccer Park in Fenton.

A couple of months ago I celebrated that my days of surfing the Web for “potty training” expertise were over. And yet there I was yesterday, back online, googling “bed wetting” info. My 3-year-old can go quite some time without incident, and then boom! We have a night like Thursday, when I’m changing the bedding twice in one night for no apparent reason.