St. Louis Mom Designs an International Business

Some people think of a bedroom as nothing more than a place to sleep. Kim Gellman sees a place where children can express their creativity and let their imaginations run wild.

Through her online store, ArtisticSensations.com, kids – and their parents – can discover designer décor to dress up the bedroom of their dreams.

A mom of two boys and a former marketing manager for a restaurant chain, Gellman launched Artistic Sensations in 1996 after struggling to find the perfect touches for her own kids’ nurseries.

“When I was pregnant with my first child, I felt there were limited choices in St. Louis,” she explained. “I wanted a nursery that was a combination of funky and traditional, and I could not find items. It inspired me to start looking in other cities for these items, and I found there were many more choices in New York, Chicago and LA.”

Gellman decided to take design into her own hands. She began selling 25 different nursery décor items out of her house and at hospitals, craft shows and gift fairs throughout St. Louis.

After a year, a friend offered to build her a website at the time the Internet was first taking off. “I thought, why not sell across the country, even the world? I sold a stepstool to London my first 90 days and then a set of bedding to LA. I was hooked and caught the ‘entrepreneurial spirit.’”

Today, Artistic Sensations features designer bedding, furniture and room décor from 50 different artists and companies, offering the hottest trends for girls and boys of all ages. In fact, according to Gellman, some of the most popular looks right now include peace signs, polka dots and stripes as well as animal prints in browns and crèmes. In terms of color, pinks, chocolates and purples are popular with girls while boys favor denims, greens, oranges and browns.

By mastering the art of customer service and creating a strong network via social media, Gellman has solidified her business by building long-lasting relationships with vendors and customers, all while raising two active boys, ages 12 and 14.

To any parent wanting to start a business, the duties of running a successful company like Gellman’s may seem overwhelming, but she insists strategic planning and networking can turn a creative spark into a full-blown business.

“If you have the passion for your ideas, you can make it happen,” she said. “Set realistic goals. Create a business plan. Meet with other business owners. Listen and learn from everyone you come in contact with, and surround yourself with motivated, intelligent people. Just go for it!” 

By Nicole Plegge, lifestyle blogger for SmartParenting and feature writer for St. Louis Kids Magazine

This story also appears in the Spring/Summer issue of St. Louis Kids Magazine. Pick it up at your favorite location today or read it online in our new digital edition

Share This Story
Our Daily Things to Do email is the easiest way to plan your day.
Follow Us
   
Want daily ideas of things to do? How about special offers & giveaways? Sign up and we’ll handle the rest.
Things to Do

Toddler Tinker Time
Tuesday, April 13, 2021
Wednesday, April 14, 2021
Thursday, April 15, 2021

Bring your little ones to Toddler Tinker Time at The Magic House for special experiences designed especially for preschoolers. Weekday mornings, Tuesday through Friday, families will enjoy hands-on activities in the Art Studio, plus private playtime featuring limited capacity in Wonder Works and Wonder Why.

View this event »
Petite Picasso Virtual Art Classes for Kids
Tuesday, April 13, 2021
Tuesday, April 20, 2021

The Magic House now offers a virtual art experience for children – multi-sensory Virtual Petite Picasso classes. Classes are taught live from the Art Studio at The Magic House, and a different art activity is featured each week! 

 

 

View this event »
You Might Also Like...

From Our Sponsors
Popular Stories

How to Lessen the Impact of Social Isolation on Your Child's Mental Health

This need for regular socialization all comes down to nature – we are biologically human wolf packs who need to connect with each other, especially in our early years. We asked local experts how to help kids handle the isolation resulting from the pandemic and remote learning, and how it may impact their futures.

Continue reading »
Saint Louis Zoo's Newest Exhibit Features Roaring, Spitting Dinosaurs in a Walk-Through Land Before Time

The creatures in this temporary exhibit will move realistically, some roaring and spitting, or placidly marching on lush vegetation to the delight of visitors. Along the tropically planted trail in this land before time, families will discover the amazing connection between dinosaurs and living animals today. 

Continue reading »
Fun for Every Child: The Steps Summer Camps are Taking to Be More Inclusive

Each year, summer camps take thousands of kids on an incredible adventure, where they can explore the great outdoors and make both friends and memories that will last a lifetime. When camps are more inclusive, it benefits every child ready for summer fun. 

Continue reading »
Spring Break Camps Offer a Variety of Activities for Kids and Teens in St. Louis

Welcome 2021's much-awaited springtime with a variety of fun Spring Break camps for kids as young as Pre-K. From rocketry to wildlife, science to arts & crafts, sports to healthcare, in-person or virtual Spring Break camps offer kids a way to meet up with their peers, learn a new skill, or return to favorite fun activities. Here is a roundup of Spring Break camps available in the St. Louis area:

Continue reading »
How Are You Holding Up? Here's What Experts Say About Coping With Anxiety, Stress and Uncertainty

Telling children they shouldn’t worry about something doesn’t make that worry go away. Instead, we want to help them develop skills to manage worries so they can feel empowered to cope with future worries.

Continue reading »
Follow Us