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Moms are a busy group of ladies. Between juggling kids, work and the household, we still need to get our shopping done. Whether we’re stocking up on groceries for the week or finding the perfect dress for a night on the town, we’re short on time and want to find helpful stores that make our lives easier.

For business owners, a simple way to grab a portion of this $2 trillion market is to understand just what women want. So I asked a few fellow mommies – how did the stores you love capture your loyalty?

Culinate, one of my favorite foodie e-newsletters, hit my inbox just now, and being hard at work, I naturally opened it immediately. It features an excerpt from the book Squeezed by Alissa Hamilton that takes a look at the orange juice industry. If you're like me and start every single morning with OJ (or pour it for your kids while you drink coffee), you will want to read this, from Chapter 13: "Fabricating Fresh."

Dear Big-Time Hollywood Producers,

I can’t believe I’m saying this, but thank you. Thank you for understanding that parents must sit through children’s movies. Thank you for realizing that although they may walk into walls and eat Play-Doh once in awhile, our kids are pretty smart and can laugh at things besides bodily functions. Thank you for creating films we can enjoy together as a family and don’t make me want to beat myself silly with the remote control.

Are your kids crazy about soccer? Keep them inspired at a women’s professional soccer game with the St. Louis Athletica. The season kicks off April 11 with a game against the FC Gold Pride at the St. Louis Soccer Park in Fenton.

A couple of months ago I celebrated that my days of surfing the Web for “potty training” expertise were over. And yet there I was yesterday, back online, googling “bed wetting” info. My 3-year-old can go quite some time without incident, and then boom! We have a night like Thursday, when I’m changing the bedding twice in one night for no apparent reason.

Chances are you won’t see too many people surfing on the Mighty Mississippi, but you can still experience what it’s like to ride the waves at the Saint Louis Science Center’s Omnimax theater presentation of The Ultimate Wave Tahiti 3D featuring nine-time world surfing champion Kelly Slater.

Ralph Covert, the indie rocker, songwriter, playwright and children’s book author behind the insanely popular Ralph’s World shows and albums, will make a special, intimate St. Louis appearance at Off Broadway Nightclub on Sunday, April 11, as part of 88.1 KDHX’s Musical Merry-Go-Round concert series.

Since 1973, St. Louis-based Metro Theater Company has helped foster an early appreciation for the arts in children through its educational theater productions performed  in schools and community centers throughout the city and state. To help continue this tradition, on Thursday, April 1, area Whole Foods Markets will sponsor a Community Support Day to benefit the theater company.

A Missouri Adventure: The Doris L. Schnuck Children’s Garden at the Missouri Botanical Garden kicks off its fifth season with a number of opening-week festivities April 1 through 4 from 9 a.m. to 4 p.m. The spring festivities, presented by Macy’s, include live music, storytelling, face painting, crafts and educational activities in the Nature Explore Classroom. Kids will have the opportunity to learn about plants we eat and the power of pollination, and they can make a seed packet to take home.

When reality star Kendra Wilkinson showed off her newborn son in magazines last December, I thought, cute baby, but OMG, check out her nails! They were perfectly manicured! And dark! I can’t remember the last time I wore dark red polish.