Marketing to Mommies

Moms are a busy group of ladies. Between juggling kids, work and the household, we still need to get our shopping done. Whether we’re stocking up on groceries for the week or finding the perfect dress for a night on the town, we’re short on time and want to find helpful stores that make our lives easier.

For business owners, a simple way to grab a portion of this $2 trillion market is to understand just what women want. So I asked a few fellow mommies – how did the stores you love capture your loyalty?

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Maybe More Than I Wanted to Know About Orange Juice

Culinate, one of my favorite foodie e-newsletters, hit my inbox just now, and being hard at work, I naturally opened it immediately. It features an excerpt from the book Squeezed by Alissa Hamilton that takes a look at the orange juice industry. If you're like me and start every single morning with OJ (or pour it for your kids while you drink coffee), you will want to read this, from Chapter 13: "Fabricating Fresh."

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Putting the "Family" in Family Films

Dear Big-Time Hollywood Producers,

I can’t believe I’m saying this, but thank you. Thank you for understanding that parents must sit through children’s movies. Thank you for realizing that although they may walk into walls and eat Play-Doh once in awhile, our kids are pretty smart and can laugh at things besides bodily functions. Thank you for creating films we can enjoy together as a family and don’t make me want to beat myself silly with the remote control.

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Open Gym at Miss Kelly's Gym in Cottleville

Open Gym at Miss Kelly's Gym is an opportunity for any child to have supervised free play in the gym.  They can work on existing skills, try something new, or simply play around. It is completely up to them! Open Gym is open to both members and non-members ages 12 and under.

 

 

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Baby & Me
Wednesday, May 21, 2025
Thursday, June 5, 2025
Wednesday, July 2, 2025

Learn ways to nurture your baby's development and make new friends in a relaxed, supportive environment at Baby & Me, a free class offered at the St. Louis County Library. Baby & Me classes are for parents and caregivers with pre-walking infants ages 0-12 months. 

 

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Popular Stories

Why Summer Camp is Great for . . . Parents

Being able to focus on yourself, your partner, and other people in your life who mean a lot to you is no small matter. As parents, we’re used to being responsible providers and caregivers. However, there’s so much more to a person: we’re also partners and friends. These are important parts of our identities that we need to cultivate. Sending your kids to summer camp may bring out your more playful side that you haven’t shown for a while.

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Don't Miss These May Events Your Family Will Love

May is the perfect time for your family to get out and enjoy the (sometimes) perfect St. Louis weather. Have some fun as a family at these delightful outdoor events before the summer heat takes hold. 

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7 Signs Your Kids Are Ready For Their First Sleepaway Camp

It’s time to decide whether to send your kids to sleepaway camp, but how do you know that's the right thing to do? How can you tell whether your kids are ready for their first extended stay away from home? Here are 7 important signs that experts say should inform your decision.

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Greenway Quest 2025: A TOAD-ally Fun Adventure for Your Family

It's the time of year to get outside (finally!!) and have some fun, and Great Rivers Greenway's Greenway Quest is just the adventure your family needs. This year, they partnered with the Saint Louis Zoo for Greenway Quest, a TOAD-ally awesome greenway hunt throughout the month of April. Plus, enter now to win prizes!

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Want Your Kids to Learn? Teach Them It’s Okay to Make Mistakes

It’s normal for parents to want to protect their children from failure. It’s also normal to want them to achieve, win, and do their best. But here’s the truth: We don’t learn anything new without making mistakes. I’ll say it again. Making mistakes is a crucial step in learning. If we’re fearful of making mistakes, learning comes to a screeching halt.

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