When we were younger, my brother and I would battle over the surprise in the cereal box. If it took an eye gouge to win the temporary tattoo out of the corn flakes, so be it. This wasn’t breakfast. This was Fight Club.
Thanks to Cheerios®, kids won’t have to fight over the surprise in each box. In fact, they can share it – and learn from it.
Beginning in late March, specially marked boxes of Cheerios will feature a free book, “1 Zany Zoo,” written by Lori Degman, a special education teacher from Vernon Hills, Ill., and winner of Cheerios Spoonfuls of Stories® New Author Contest. The book will be packaged in 2.2 million Cheerios boxes before its Simon & Schuster Books for Young Readers hardback launch this summer.