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Marketing to Mommies

Moms are a busy group of ladies. Between juggling kids, work and the household, we still need to get our shopping done. Whether we’re stocking up on groceries for the week or finding the perfect dress for a night on the town, we’re short on time and want to find helpful stores that make our lives easier.

For business owners, a simple way to grab a portion of this $2 trillion market is to understand just what women want. So I asked a few fellow mommies – how did the stores you love capture your loyalty?

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Maybe More Than I Wanted to Know About Orange Juice

Culinate, one of my favorite foodie e-newsletters, hit my inbox just now, and being hard at work, I naturally opened it immediately. It features an excerpt from the book Squeezed by Alissa Hamilton that takes a look at the orange juice industry. If you're like me and start every single morning with OJ (or pour it for your kids while you drink coffee), you will want to read this, from Chapter 13: "Fabricating Fresh."

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Putting the "Family" in Family Films

Dear Big-Time Hollywood Producers,

I can’t believe I’m saying this, but thank you. Thank you for understanding that parents must sit through children’s movies. Thank you for realizing that although they may walk into walls and eat Play-Doh once in awhile, our kids are pretty smart and can laugh at things besides bodily functions. Thank you for creating films we can enjoy together as a family and don’t make me want to beat myself silly with the remote control.

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Catch the Action of Live Soccer with the St. Louis Athletica


Are your kids crazy about soccer? Keep them inspired at a women’s professional soccer game with the St. Louis Athletica. The season kicks off April 11 with a game against the FC Gold Pride at the St. Louis Soccer Park in Fenton.

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Siteman Cancer Center's Mammography Van to Visit Metro Area YMCAs

The Siteman Cancer Center at Barnes-Jewish Hospital and Washington University School of Medicine and the YMCA of Greater St. Louis have announced a partnership to offer health screenings, education and cancer prevention information across the region. As part of this effort, the Siteman Cancer Center's mammography van will regularly visit YMCAs across the region from now through August.

The Siteman Cancer Center Mammography Van will be at the following YMCA locations to screen women for breast cancer:

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Dreaming of Dry Nights

A couple of months ago I celebrated that my days of surfing the Web for “potty training” expertise were over. And yet there I was yesterday, back online, googling “bed wetting” info. My 3-year-old can go quite some time without incident, and then boom! We have a night like Thursday, when I’m changing the bedding twice in one night for no apparent reason.

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Catch a Wave at the Science Center’s Omnimax Theater

Chances are you won’t see too many people surfing on the Mighty Mississippi, but you can still experience what it’s like to ride the waves at the Saint Louis Science Center’s Omnimax theater presentation of The Ultimate Wave Tahiti 3D featuring nine-time world surfing champion Kelly Slater.

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Enjoy a Musical Merry-Go-Round Dance Party with Ralph’s World

Ralph Covert, the indie rocker, songwriter, playwright and children’s book author behind the insanely popular Ralph’s World shows and albums, will make a special, intimate St. Louis appearance at Off Broadway Nightclub on Sunday, April 11, as part of 88.1 KDHX’s Musical Merry-Go-Round concert series.

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Pick Up Some Groceries & Support Children’s Theater

Since 1973, St. Louis-based Metro Theater Company has helped foster an early appreciation for the arts in children through its educational theater productions performed  in schools and community centers throughout the city and state. To help continue this tradition, on Thursday, April 1, area Whole Foods Markets will sponsor a Community Support Day to benefit the theater company.

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Getting Through The Kids' Shows

Like any mom, I’ve joined my children on the floor to catch up on their favorite kids’ shows.

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A Missouri Adventure: Children’s Garden Reopens at Botanical Garden April 1


A Missouri Adventure: The Doris L. Schnuck Children’s Garden at the Missouri Botanical Garden kicks off its fifth season with a number of opening-week festivities April 1 through 4 from 9 a.m. to 4 p.m. The spring festivities, presented by Macy’s, include live music, storytelling, face painting, crafts and educational activities in the Nature Explore Classroom. Kids will have the opportunity to learn about plants we eat and the power of pollination, and they can make a seed packet to take home.

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Things to Do

Family Night With Fredbird
Wednesday, November 13, 2024
Wednesday, December 11, 2024
Wednesday, January 15, 2025

Bring your family to Cardinals Nation Restaurant on select Wednesday nights for Family Night with Fredbird! Meet Fredbird from 6:30-7:30 p.m., play games and win prizes! Kids 12 and under eat free per adult meal purchased.

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Music & Movement

Explore songs, finger plays, music and more during this Music & Movement class for ages 0-6. Some sessions are held in person at various branches of the St. Louis County Library. Some sessions are virtual. 

 

 

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Embark on an Adventure at SLSO's Concert for Kids: Wild Symphony!

Embark on a musical adventure with Dan Brown’s latest surprise, Wild Symphony! Travel through the trees and across the seas to meet a wonderous whale and impatient ponies, busy beetles, and an eager elephant—each with a special secret to share. 

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COCA Ignites Creativity and Sparks Fun for Kids of All Ages, All Summer Long

Stroll along the Walk of Fame in the Delmar Loop, and you’ll spot the playwrights, actors, and artists who got their start in St. Louis, from Tennessee Williams and Katherine Dunham, to Tina Turner and John Goodman. Just a few steps away and around the corner, a new generation of Gateway City superstars will discover their love for the visual and performing arts this summer.

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Farmer's Markets Make Great Family Outings! Here is Your 2024 Guide to Farmers Markets Across the St. Louis Area

A trip to the farmer’s market is a fun outing for the entire family – and it can be educational too. Make plans to visit one (or several) of these top St. Louis farmers’ markets this spring and summer, so that you and your kids can learn more about where your food comes from and indulge in some of the freshest, seasonal produce the St. Louis region has to offer. Plus, many of these markets offer activities just for kids, feature food trucks, welcome dogs, and more.    

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6 Places to Find Fun on the Farm this Fall

Visiting a farm can be a real adventure for city and suburban kids. Getting up close to and even feeding farm animals can lead to lots of fun and unexpected learning. We've rounded up some tried and true nearby options where your family can spend a day in the country and meet some new barnyard friends.

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SUE: The T. Rex Experience to Roar Into the Saint Louis Science Center

This summer. families can meet Sue, the most complete, best-preserved Tyrannosaurus rex ever found, in the Lou! The Saint Louis Science Center will welcome SUE: The T. rex Experience beginning June 8. The special exhibition features the latest scientific discoveries about the species as a whole along as well immersive, sensory exploration of life in the Cretaceous period.

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